Marketplace diversity under control: How manufacturers scale with PlentyONE and Mirakl

In today's e-commerce landscape, digital marketplaces are becoming increasingly important. For manufacturers, brands and retailers, they offer the opportunity to reach new target groups, increase sales and expand their multi-channel strategy in a targeted manner — without having to invest heavily in advertising.

At the same time, the number of relevant platforms is increasing rapidly. Specialized marketplaces have established themselves in every sector:

• In DIY segment Count approximately Bauhaus, Hornbach and OBI to the most important platforms.
• In the area Health and beauty are Douglas and Shop-pharmacy leading.
• In Home & Living The environment is dominated by providers such as Home24, XXXLutz or Otto.
• Also internationally known platforms such as Leroy Merlin are increasingly relying on digital marketplace models.

Anyone who wants to sell visibly and successfully in the long term cannot ignore the variety of these channels. What is decisive, however, is how efficient they are Connect marketplaces and let it operate.

Complexity as a brake on scaling

Each marketplace has its own requirements — both in terms of technology and processes. Differences include onboarding, merchant verification, invoicing and returns process. Some platforms take over the fulfillment in full, while others bear the responsibility of the retailer himself.

The technical differences are particularly challenging: API structures, file formats, and synchronization logics vary significantly. Eine Marketplace connection This often requires individual solutions — involving considerable expenditure of time and resources.

Without central control and standardized workflows, this quickly leads to inconsistencies in data maintenance, errors in order processing and fragmented Product data management. For growth-oriented companies, this is a serious brake on scaling.

Mirakl as a standard for scalable marketplace connection

An answer to this challenge offers Mirakl. The SaaS platform is an international technology standard for building and operating digital marketplaces. Over 450 platform operators — including Douglas, Home24, Decathlon, Leroy Merlin, Hornbach and many more — rely on The Mirakl API to efficiently manage their marketplace model.

For retailers, the Mirakl ecosystem offers decisive advantages:

Although target groups and products differ from platform to platform, the technical basis and retailer cockpit remain constant. This reusability enables a huge increase in efficiency in Marketplace connection.

In concrete terms, this means:

• Unified dealer cockpit
• The user interface is identical on all Mirakl marketplaces — this reduces training times and minimizes operating errors.
• Standardised data logic
• The upload of product and offer data follows clearly defined patterns. This makes it easier to reuse existing data and reduces maintenance costs.
• Homogeneous interface architecture
• Thanks to the uniform Mirakl API Interfaces can be used multiple times — a huge relief for IT teams and integration service providers.

Mirakl & PlentyONE: Working together efficiently

For retailers who PlentyONE Using it as a central control platform, the combination with Mirakl offers particular advantages. The two systems complement each other ideally from a technological point of view — particularly when implementing structured Multichannel strategies.

• Automate product data
• Product data for Mirakl marketplaces can be uploaded and maintained entirely via PlentyONE — uniformly, automated and scalable.
• Automate the return process
• Even the processing of returns, refunds or Invoice upload Can be reached via standardized workflows map centrally.
• Use mirakl—PlentyONE interface multiple times
• Once developed, the interface can be reused for many platforms in the Mirakl ecosystem — with minimal additional effort.

This creates a central infrastructure in which new marketplaces can be understood not as an additional expense, but as a seamless extension of the existing sales channel.

Implementation in practice

The efficient integration and smooth operation of Mirakl marketplaces via PlentyONE require technical know-how, systemic vision and a deep understanding of both platforms. Only when processes, data structures and interfaces are optimally coordinated does the full potential develop.

com·connect helps manufacturers, brands and retailers to implement more efficiently Marketplace connections with PlentyONE — from designing and implementing mirakl—PlentyONE interface up to ongoing operational support. The goal: Less complexity, more control, and maximum scalability.

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