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Shopping directly in the video: live shopping, shoppable videos, product stores in the profile
Authenticity through creator recommendations (“creator-driven trust”)
Huge reach and engagement: over 58% of users buy via TikTok Shop
Bedeutendes Wachstum: z. B. +165 % mehr Einkäufe am Black Friday 2024 in den USA; 30 000 Livestream-Shopping-Events an einem Tag
Diverse sales formats — live streams, in-feed shopping, shop in profile
Ideal target group — younger consumers, particularly Gen Z, who make impulse and trend purchases